Integrates high-intent shopping contexts, on-site interactions, online/offline conversions, and Bridgewell’s proprietary audience segments to identify the most valuable targets and moments, continuously optimizing campaigns to maximize ROI.

RMN data spans multiple industries, including general retail, baby & kids, and beauty. Brands can select placements and contexts aligned with product attributes and marketing goals—enabling precise communication at key purchase decision moments and improving conversion efficiency.

Over 10 placements including homepage, product pages, search results, and video ads amplify new product awareness, campaign visibility, and related product recommendations, capturing attention and boosting brand recall at key decision moments.

By combining online ad exposure, engagement data, and retail transaction records with closed-loop journey tracking, the system clearly validates whether digital campaigns drive real offline sales. It also supports directing traffic to retailer sites or external platforms (e.g., Meta), enabling brands to compare audience segments and conversion paths—continuously optimizing omnichannel performance.

Insight X uses first-party retail data to analyze the full shopping journey from “from browse to cart to checkout” uncovering category preferences, shopping behaviors, and past trends. Combining competitor and category insights, it identifies growth gaps and hot opportunities, enabling data-driven campaign planning to boost marketing efficiency and sales.