Bridgewell AI-DSP Enhances OTT Video Advertising Strategy, Boosting Brand Exposure with Precision

Taipei, May 13, 2025 — In response to the surging demand for video advertising, Bridgewell announced the launch of its AI-DSP solution to strengthen OTT (Over-the-Top) video advertising capabilities. The Bridgewell AI-DSP platform supports both In-stream and Out-stream ad formats, helping brands effectively enhance their exposure and visibility.

Bridgewell’s spokesperson stated: “OTT video advertising is rapidly evolving. By incorporating Bridgewell AI-DSP, advertisers can precisely target audiences, optimize ad delivery, and significantly improve brand exposure.”

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Seizing OTT Growth Opportunities, Bridgewell AI-DSP Helps Brands Stand Out

According to PwC, the compound annual growth rate of the OTT advertising market is expected to reach 7.1%, with global market size projected to surpass US$294 billion by 2027. In light of this growing trend, Bridgewell AI-DSP empowers advertisers with enhanced targeting capabilities and ad delivery strategies, helping brands stand out amid intense competition.

Integrated Audience Targeting Enhances Campaign Precision

Bridgewell has partnered with various measurement services including Nielsen’s Reach Measurement (NRM) and Comscore, allowing advertisers to verify their campaign reach and frequency across platforms. In addition, Bridgewell supports advanced data integrations with location-based (foot traffic) measurement and cross-device identity graphs, improving the accuracy and relevance of ad targeting.

Furthermore, AI-DSP’s intelligent creative optimization feature allows advertisers to dynamically generate and deliver the most suitable ad creative to each target audience (lookalike), ensuring precise and effective campaign execution.

Bridgewell AI-DSP Integrates Key Capabilities for a Comprehensive Advertising Solution

Bridgewell AI-DSP supports ad placements on Meta, Google, and Bridgewell DirectPath, in addition to OTT In-stream and Out-stream formats. It also integrates with data clean room and demand path optimization (DPA) solutions, providing a full-stack ecosystem for advertisers. The platform leverages advanced data intelligence to deliver real-time marketing insights and precise performance analysis, significantly improving ROI.

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About Bridgewell

Bridgewell is a technology company specializing in AI and big data marketing solutions. Its proprietary AI-DSP platform offers a powerful and scalable advertising solution. With over 20 years of experience in digital advertising technology, Bridgewell helps brands and agencies achieve precise marketing results and efficient media buying through data-driven strategies.