Media News

Digital marketing is rapidly evolving into a data-driven, algorithm-powered landscape, and leveraging AI is key to staying ahead. By adopting AI-driven SEO insights, you’re not [...]

The future of advertising and marketing lies in a thoughtful, holistic approach—one that addresses today’s complexities while laying the groundwork for future growth. […]

Simply put, Incrementality is a method for measuring the true value of marketing efforts. The Interactive Advertising Bureau (IAB) defines it as quantifying the causal impact of marketing strategies on sales [...]

Despite AI’s growing capabilities, a marketer’s true value lies in understanding the company’s products, customers, and market dynamics—and then leveraging the right marketing tools to [...]

Retailers who fail to recognize this critical shift risk losing out on brands’ advertising budgets. As eMarketer analyst Andrew Lipsman noted: “If retailers want to [...]

Achieving success with a full-funnel retail media strategy requires more than simply optimizing for specific metrics. A true full-funnel strategy demands a measurement approach that [...]

To deliver a truly memorable retail experience, having a top-tier e-commerce platform is essential (and a great starting point for building a retail media network). [...]

Bridgewell RMN achieved remarkable results: reducing CPM costs by 70%, boosting product views and ad click-through rates by 551% and fourfold, respectively, and increasing the [...]