Built two high-value audience segments by combining three key consumer dimensions—web browsing behavior, product preferences, and product keywords—through Bridgewell’s retail media DMP.
Partnered with Carrefour across seven major ad placement types, leveraging retail media’s high purchase intent to deliver precision exposure from engagement to purchase and repurchase stages.
Activated ads on product and search pages at the final mile of the purchase journey, targeting health-focused shoppers and sleep-anxiety segments with strong interest in SENTOSA’s new sleep-support product.